Performance Gear
Built For Serious
Ropers.
Innovative rodeo products engineered to improve confidence, consistency, and performance in the arena.
Engineered for the arena. Trusted by the rider.
Innovation
The Hero Breakaway was first of its kind — solving problems ropers had lived with for decades.
Reliability
Built to perform every run. Backed by a lifetime warranty on our breakaway honda.
Performance
Consistent break, true feel, and a swing that doesn't change. Throw with confidence.
Rodeo-Specific
Designed by ropers, for ropers. Every product earns its place in your rig.
Tell us what you ride for.
A guided path to the right setup — no scrolling through the entire catalog.
Hondas, replacement loops, complete breakaway kits.
Super Loops engineered for the SuperHero honda.
The Summer Savings Bundle — everything in one box.
Retail partnerships, dealer pricing, bulk orders.
The lineup ropers reach for first.
From our flagship Hero Breakaway honda to the SuperHero and Super Loops — built, tested, and trusted in the arena.
Whatever level you ride,
we have a setup for you.
Start with the Sidekick — affordable, dependable, confidence-building.
The Hero Breakaway delivers a true feel and a clean break every run.
Upgrade to the SuperHero — our next-generation performance honda.
Stock the Summer Bundle to outfit students from day one.
Stock the gear
ropers ask for by name.
Retail partnerships, dealer opportunities, and bulk ordering for tack shops, feed stores, ropings, and arenas across the country.
A Hero is something you can count on.
“Finally got to try my new breakaway honda today and I loved it. Didn't change the feel of my swing and never have to cut a perfectly good rope again. Thanks Hero.”
“Best product of its kind on the market. Excellent tool for starting and building confidence in young horses, and keeping an aged roping horse fresh and loving their job.”
“Best breakaway hondo on the market. No more cutting ropes, and they're indestructible. No one can beat their lifetime warranty. Great feel and weight. Perfect for every aspect of roping.”